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How does Coca Cola inspire the brand's sustainable packaging by pushing pet bottles without labels?
Time: 2020-5-11 16:58:27 Source:绿凯思科GETRECYCLING Author:GET营销中心 Hits:170

To solve the problem of plastic waste, innovation is needed


We've all heard the terrible prediction about the plastic waste crisis: by 2050, the plastic content in the ocean will exceed that of fish; by 2030, the plastic waste volume will nearly double from 260 million tons / year in 2016 to 460 million tons / year; only 12% of the plastic will be recycled; by the end of this century, we will live on a "plastic planet".



Unfortunately, there are many so-called solutions to the plastic waste crisis, including charging, taxing and banning the one-time use of plastic, but none. Tony radoszewski, President and CEO of the American Plastics Industry Association, defended the industry's efforts to provide real solutions in a speech to the House subcommittee on environment and climate change. "The plastics industry has a decades long history of innovation, not only in material development and packaging design, but also in creating post recycling technologies to improve recycling." he said.


In an article entitled "how plastic waste recycling can change the chemical industry", McKinsey & Co. made a comprehensive assessment of the sources of global waste streams in the future, how to recycle them, and what kind of economic returns such activities can bring. McKinsey has also mapped out a blueprint for the plastics industry. By 2030, 50% of the world's plastics can be reused or recycled - "four times more than the current level" - which also has the potential to create huge value. According to this idea, plastic reuse and recycling will bring a profit growth of up to 60 billion US dollars to the petrochemical and plastic industries, accounting for nearly two-thirds of the profit growth in the same period. "


Most importantly, collecting the plastic waste needed for these advanced technologies has always been a challenge to make their business models successful. We have to find a way to get the materials we need so that recycling can take place. Whether it's mechanical recycling, chemical recycling (plastic to fuel, plastic to chemicals, plastic to base polymer components), or even various "recycling" programs.


Plastic recycling,

Advantages and disadvantages of three methods


According to McKinsey's report, there are many technologies that are "technically feasible" to make recycling of plastics possible, including: ① large scale expansion of mechanical recycling; ② "single material recycling" (also known as chemical recycling); ③ reprocessing of plastic waste to produce liquid raw materials in a cracking process, known as pyrolysis.


What are the advantages and disadvantages of these technologies?


Mechanical recovery: mature technology and high cost


Although mechanical recycling has matured in the United States through collection bins in urban centers and roadside pick-up programs in residential areas, it is mainly aimed at pet, HDPE and part of PP. However, mechanical recycling has also proved to be expensive and labor-intensive, and ultimately not the best way to recycle the most valuable plastics. Even if automated vision systems and robots are used to transfer pet and HDPE (the most needed material) and PP, mechanical recycling is cost-effective only if plastic recyclers specifically receive pet and HDPE.


Completely prohibit the use of disposable plastics


A complete ban on disposable plastics seems to be the development direction of many cities and even the whole state. Although advanced technology is being commercialized at a good speed, we are not sure whether legislators or consumers are patient or inclined to study the scientific nature of these methods, and allow the necessary time to use these innovative methods to deal with waste plastics on a large scale.


Craig Cookson, senior director of recycling and reuse at the American Chemical Commission (ACC), said recently that ACC and its 42 member companies aim to recycle and reuse 100% of plastic packaging. "It's not just a challenge, it needs to address several components of that goal," he said. Consumers are confused and need education. In areas that are not well served, there is a need to expand the collection and improve the classification of materials. At the same time, we need the market. "


While a comprehensive ban on plastic packaging and disposable plastics seems like a quick and easy solution for lawmakers, Cookson believes lawmakers need to understand the facts. "First of all, we need to make sure that legislators understand that when they ban the use of plastics, alternative materials have a greater environmental footprint in the use of greenhouse gases (GHGs), energy and water," he explained.



What are the consequences of banning plastic products?


According to the report of a special committee of the British Parliament, "the average energy consumption of non plastic food packaging substitutes increased by 2.2 times, the carbon dioxide (CO2) emissions increased by 2.7%, and the weight increased by 3.6 times." "As people become more aware of greenhouse gases and climate issues, it's important for policy makers to realize the consequences of banning plastics," Cookson said. Good science and good economics are the basis for making reasonable decisions on plastic waste. "


Cookson points out that by engaging with the industry, legislators can make better choices. Cookson believes lawmakers will be better informed when the industry shows success, people realize the benefits of plastic to society, and many studies show that plastic is the most environmentally friendly packaging material. "Of course, policymakers are thinking about this, and some thoughtful legislators have taken these studies into account when making decisions," Cookson said


Cookson added: "I think it's an exciting time for innovators. People are very interested in sustainable development and reducing the impact of plastics on the environment, which makes complete prohibition unnecessary through recycling and other advanced technologies that effectively help solve the plastic waste challenge. "


When machinery recycling and plastic prohibition measures

When it's not possible,

How to cash Coca Cola

Sustainable packaging action?


Coca Cola, sustainable packaging action


As early as January 19, 2018, Coca Cola announced the global strategy of sustainable packaging, proposed the goal of "100% equal recycling and reuse of packaging by 2030", and called it the global vision of "co creating a world without waste". The goal is to achieve 100% equal recycling and reuse of all beverage packaging by 2030.


In order to achieve this goal, Coca Cola and its bottling partners will continue to invest in research and development of innovative packaging and protection of the earth's environment. While producing better beverage bottles, Coca Cola will work with local communities, industry partners, customers and consumers to solve the problems of packaging waste and marine waste.


For two years, Coca Cola has launched its sustainable packaging initiative around the world.


100% recycled plastic to encourage recycling


Coca Cola in Sweden has released a series of new labels for drinks to improve the recycling rate of plastic bottles. The labels on Coca Cola, Fanta, Sprite and Bonaqua's pet bottles are now white with the message "recycle me again": I'm made of 100% recycled plastic, made in Sweden.


Source: Foodbev


In November 2019, Coca Cola Sweden announced that all Coca Cola plastic bottles are made of 100% recycled materials. By using 100% recyclable material in bottles, the company said it would reduce the use of 3500 tons of virgin plastic a year in Sweden.


Barbara t ö NZ, general manager of Coca Cola AB, said: "we are happy to bring these new bottles to market without the use of new original oil-based plastics."


"Of course, we also want to make sure that every one of these bottles can be recycled, and that no material is stored as garbage or waste. It's also a place that I'm proud of. By introducing labels that are significantly different from the usual look, we're using branding and influence to promote the important idea of environmental protection. "


Sofie Morsink Eliasson, general manager of Coca Cola's European partners in Sweden, added: "to achieve a circular economy in packaging, cooperation is needed. We have a complete storage system in Sweden, where most bottles are collected. Today, 85% of all PET bottles are stored and recycled. "


"Our plan is to further improve the recycling level of bottles to achieve our goal of 100% recycling by 2025."


Its bottled water,promote no label PET bottle


Coca Cola not only launched 100% recycled PET bottle + recycling label in Sweden, but also launched PET bottle without label in Japan, further simplifying the recycling process of beverage bottle.


According to foreign media reports, Coca Cola, an industry giant, launched 100% unlabeled recycling bottles for its drinking water brand ilohas in the Japanese market to reduce waste and pollution. It is understood that I LOHAS deleted all the labels on the bottles except for some special channels. At the same time, the brand also launched a more streamlined packaging design.



In addition, in order to facilitate effective recycling, this 555ml PET bottle of I LOHAS is easier to crush than the normal PET bottle.


This time, Coca Cola's bottled water brand launched the unlabeled PET bottle, obviously in order to further realize the single packaging material and avoid the difficulty of PET bottle recycling due to the difference between the label material and the bottle body material.


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