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How much has Coca Cola, Nestle and P & G achieved in their small circular economy goals?
Time: 2020-5-23 10:56:01 Source:绿凯思科GETRECYCLING Author:GET营销中心 Hits:14

In 2019, many FMCG companies successively released Vision 2020 or vision 2030, formulated a series of plans to reduce plastics, improve packaging design, and increase the content of recycled plastics, so as to achieve the goal of "new plastic economy".

 

More than a year later, how well have these FMCG companies achieved their small circular economy goals?

 

Coca Cola: 60% of bottles and cans are recycled

 

Coca Cola's previous plan was to achieve 100% recyclability in global packaging by 2025, and to use at least 50% recyclable materials in packaging by 2030.

 

 

According to the latest "sustainable development report 2019" issued by Coca Cola, in 2019, 88% of the packaging of Coca Cola has been recyclable, of which 60% of the bottles and cans sold in the market have been refilled or recycled, an increase of 4% over 2018.

 

In terms of recycled materials, the content of recycled materials in Coca Cola packaging in 2019 is 20%.

 

Nestle: achieve the goal of reducing the use of 140000 tons of packaging materials in advance

 

Nestle's total use of plastic packaging in 2019 (including laminates of different material combinations) is 1.5 million tons, accounting for about one-third of the company's total use of business packaging.

 

 

Nestle reduced packaging materials by 142000 tons by the end of 2019 (compared with 2015) by using ecological design. The total volume of these materials is equivalent to that of 14 Eiffel iron explorers in Paris, which has achieved the goal of reducing the use of 140000 tons of packaging materials by 2020.

 

Nestle has identified a list of plastics that are unlikely to have a recycling plan for food and beverage packaging, and the company will stop using them to help with recycling. Nestle has launched a "negative list" of these materials and set a schedule for phasing out the use of these materials in all packaging.

 

Sustainable design: Nestle encourages its product designers to consider sustainability from the beginning of the design process.

 

In September 2019, Nestle established Nestle Packaging Science Research Institute. The Institute evaluates and develops sustainable packaging materials and works with industry partners to develop new packaging materials and solutions.

 

At present, the Research Institute focuses on the following materials: removal of problematic plastics, simplification of materials and packaging structures, plastic free packaging / paper, more recyclable components, bio based plastics and biodegradable / compostable materials.

 

Nestle will invest in the development and procurement of a variety of renewable food grade plastics, raising the recycling rate of its water bottles to 50% by 2025.

 

 

Nestle also launched a Two point five CHF billion sustainable packaging risk fund, focusing on start-ups that are developing innovative packaging, refilling systems or recycling solutions.

 

P & G: used in 2019 four point five one Ten thousand tons of recycled plastics, 14% reduction in the total amount of packaging

 

P & G's vision for 2030 is that all packaging will be renewable or reusable by 2030, and the use of petroleum based plastics will be reduced by 50%.

 

In 2019, P & G used about 714000 tons of plastic packaging, of which four point five one Ten thousand tons of recycled plastics were used. The specific resin types and packing forms are as follows:

 

Resin type

Proportion

PE

44%

PET

31%

PP

13%

OTHERS

22%

 

Packing type

Proportion

Hard packaging (including bottles, caps, tubes, thermoforming, injection molding parts, etc.)

55%

Soft packaging (including vertical bags, sealed bags, etc.)

43%

OTHERS

2%

 

P & G hopes to reduce packaging usage per consumer by 20% by 2020 compared with 2010. In 2019, consumer use of packaging decreased by 14% compared to 2010.

 

P & G believes that this deviates from the target of "20% reduction in 2020", mainly because in some key markets, the demand for smaller boxes from customers increases, resulting in an increase in the average amount of corrugated paper used by each consumer.

 

In order to better meet the needs of consumers, P & G also reduced the packaging size of some products, which undoubtedly increased the number of packaging used by consumers.

 

Although P & G can offset these adverse factors through innovation and improvement of packaging efficiency and packaging design, P & G expects that it will be difficult to achieve the goal of "20% reduction of packaging" in 2020. At present, P & G's annual reduction in the number of packaging is more than 150000 tons.

 

At present, P & G mainly realizes "packaging plastic reduction" through the following ways:

 

01

 

Breaking the conventional "new package"

 

P & G has launched a number of pilot projects to develop and test new products and new packaging solutions to reduce plastic waste. For example, the tide eco box with a 60% reduction in plastic consumption, the Olay refillable pod with repeated supplement, etc.

 

Tide eco box

 

02

 

Give new life to recycled plastics

 

In April 2019, P & G Korea, led by Febreze and Oral-B, officially launched the "plastic free campaign" with local retailer email and recycling company Terra cycle. The activity is to upgrade and recycle the plastic collected into children's traffic safety mirrors by installing plastic collection boxes in the email store.

 

In the UK, head & shoulders, a P & G brand, cooperates with Asda, a local retail giant, to use Asda's best-selling milk bottles for recycling and then use them to make plastic packaging bottles for Hafei, with a recycled plastic content of up to 25%. In releasing its latest formula products, haifeisi also used artistic creativity to tell consumers that "part of me is a recycling bottle".

 

In addition, P & G brand fairy detergent launched a packaging bottle made of marine plastic in the European market. It is reported that a total of 3 million marine plastic bottles are used to make 100% recycled plastic, and 10% of the marine plastic bottles are collected from the beach and sea.

 

Since the launch of recycled plastic bottles in 2017, more than 1 million plastic packaging bottles have been made of marine plastics from more than 10 countries in Europe and Latin America.

 

The joy detergent brand produced by P & G in Japan has more than 25% marine plastic content in its plastic packaging bottles. The whole product recycling and manufacturing are carried out in Japan.

 

According to P & G, materials that are difficult to recycle, such as films, resins that have not yet been recycled by the roadside and packaging of mixed materials, have unlimited recycling potential. P & G works with other organizations in the value chain to find solutions for these hard to recycle materials. For example, Procter & Gamble's "future material recovery" (mrff) plan collects and recycles recycled film by roadside.

 

 

At present, mrff is conducting a large-scale demonstration at the full cycle material recycling facility in Pennsylvania, the United States. P & G believes that this plan will help achieve more than 90% of the packaging recyclable.

 

03

 

Closed loop test: refill and reuse packaging

 

In January 2019, P & G cooperated with terracycle, a leading international recycling agency, in the "loop" project, and added some brands such as tide, crest, Pantene, Icarus, etc. to the "loop recycling" test in Paris and New York.

 

 

Through the "closed-loop recycling" project, consumers can directly order daily necessities online. These products are packaged in new, durable and reusable containers and placed in reusable transport boxes.

 

 

Once the consumer has finished using the product, they just need to put the empty container in the suitcase and make an appointment to collect the goods through a special website. These recycled containers can be refilled and reused after cleaning.

 

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