JIANGSU GET RECYCLING TECHNOLOGY CO,.LTD.

Nowadays , the three magnates of US soft drinking walk together and promise that they will promote a ambitious sustainable development initiative.

Keurig Dr Pepper is a Initial Public offerings formed by Keurig (Keurig Green Mountain) took over Dr.Pepper Snapple Group. It owns Dr Pepper , Seven up Sunkist and Green Mountain Coffee Roasters .

The three companies announced the launch of the Every Bottle Back program , which aims to improve the pollution of waste plastic in the US at a joint new conference last week.

From left hand , 28^th.Oct ,The three companies announced the launch of the Every Bottle Back program

(From left , Kirk Tanner, CEO of PepsiCo beverages North America; Sheila Bonini, senior vice President of private sector operations at WWF; Katherine Lugar, President and CEO of ABA; Derek Hopkins, chief commercial officer of Keurig Dr Pepper; Jim Dinkins, President of Coca-Cola North America; Ron Gonen, CEO of Closed Loop Partners;And Keefe Harrison, CEO of The Recycling Partnership.)

The main four parts of this program:Reduce , recycle , educate,label

Coca-cola said in a statement that Every Bottle Back has four key components , including:

1.Cooperating with WWF , use ReSource : Plastic measuring solution of WWF tracking the plastic capacity of using and reduce the using of virgin plastic.

2.Cooperating with The Recycling Partnership and Closed Loop Partners, invest 100 million USD to improve the sorting , progressing and collection of plastic bottles

3.Public awareness education to promote consumer recognition of the value of the 100% recycled plastic.

4.From the ending of 2020 , tell consumer PET bottles are 100% recycled by package label information.

The project is promoted by ABA , which focus on gathering the power of drinking magnate , discussing solutions of sustainable development , including reducing the use of primary plastic in the industry and increasing investment in recycling infrastructure across the country.

According to the research data of ABA , US drinking companies have reduced hundreds of millions of pounds packing raw materials by packaging design and reduction.

The three companies will promote the recycling of PET plastic bottles.

Katherine Lugar , CEO of ABA , said ,

We are excited to work with leading environmental organizations and recycling organizations to build a closed loop system for the production, use, recycling and remake of plastics.The Every Bottle Back project ensures that all plastic bottles can be recycled after use to create new ones, including the caps, thereby reducing the use of virgin plastic.

Cooperate with environmental organizations and circular economy institutions

Through Every Bottle Back, The three companies have worked with WWF, The most prominent environmental charity in The U.S., and The Recycling Partnership and Closed Loop Partners that lead investors focused on developing a circular economy.

WWF will provide strategic guidance to help assess the industry's progress in reducing its plastic footprint, while The Recycling Partnership and Closed Loop Partners will help deploy funds for The program.

Sheila Bonini, senior vice President of private sector operations for WWF, said: "only companies, governments and NGOs working together to repair damaged plastic material systems can achieve the goal of being plastic-free by 2030."

Keefe Harrison, CEO of The Recycling Partnership, said: "without a major recreation of the existing US Recycling system, Drinking industry will not be able to come true its promise of sustainable packaging.Working with the drinks industry on Every Bottle Back will help improve local recycling and provide a stronger recycling programme for all materials, including plastic bottles."

Ron Gonen , CEO of Closed Loop Partners , added :” Coca-cola , Keurig Dr Pepper and PepsiCo have made the necessary investments to optimize recycling in their countries.

What will the influence will every bottle back bring ?

Every Bottle Back will influence 23 million people directly , covering areas in the Midwest/northeast , southeast , texas and the west coast because these areas have more mature PET recycling facilities that can turn PET bottles into PET particles for use in new products.

Through Every Bottle Back , it can collect additional 80 million pounds(36000 tons) of PET bottles. Overall, 300 million pounds (135,000 tons) of recycled PET bottles will be recycled each year, rather than ending up in waterways or landfills.In addition, the three companies' investment in the U.S. recycling system will help collect more high-quality recyclables.

Through Every Bottle Back, an additional 80 million pounds (36,000 tons) of PET bottles will be collected each year.

Three companies set strategic goals in reducing waste plastics

The three soft drink giants have set up sustainable development goals and showed their determination to deal with waste plastics. This cooperation is part of their commitment to sustainable development.

Coca Cola's European partners and Western European Coca Cola have committed they will collect one bottle while they sell one bottle by 2025; ensuring that all its packaging is 100% recyclable; and ensuring that at least 50% of recycled plastic ingredients are contained in plastic bottles.

In 2019, the Coca Cola system invested 180 million euros in the entire operation process in Western Europe, as well as in the development of new packaging and non packaging solutions in the future to achieve sustainable packaging.

In addition, plant bolt, a bioplastic bottle designed by Coca Cola, has reduced carbon dioxide emissions by 150000 metric tons in North America.

"We are trying to build a world without waste plastics." Kirk Tanner, CEO of PepsiCo North America, said: "we are honored to work with peers and other partners to promote this vision, and carry out necessary public awareness education, promote waste plastic collection, and achieve recycling. The use of more recycled plastics means less use of new plastics. "

In addition, Keurig Dr Pepper plans to achieve 100% recyclable or compostable packaging by 2025, and use packaging with 30% recycled plastic content in all product portfolios.

The cooperation of the three giants shows the determination and action of the industry in dealing with waste plastics, and will to be a model for the cooperation of the industry.